Model Ambassador Agreements

Dick’s Sporting Items is now leveraging high-profile model ambassadors in an effort to advertise its non-public label merchandise, the brand new ambassadors will embody Stephen tWitch and Allison Boss.

Each of the ambassadors could have a long-term relationship with the retailer and can promote the non-public label merchandise related to the Dick’s Sporting Items DSG household athleisure model. The brand new model ambassadors are a star dance couple and likewise launched a TikTok dance problem to mark Worldwide Dance Day.

“Stephen and Allison embody every part DSG is all about,” stated Ed Plummer, a Senior Vice President and Chief
Advertising Officer at Dick’s Sporting Items. “Similar to DSG, they each actively stay life to its fullest and help inclusivity for all athletes, irrespective of their measurement, ability, age or price range. We’re excited to associate with the Bosses and stay up for the entire enjoyable issues we have now deliberate collectively.”

Picture Credit score: Dick’s Sporting Items

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