Retail Eyewear Collaborations



Hole Inc. entered into an eyewear cope with De Rigo, the Italian eyewear firm, to launch Hole-branded merchandise in the USA, Canada, Mexico and Brazil.

The eyewear deal will embody quite a lot of completely different merchandise together with prescription frames and sun shades. The Hole-branded merchandise is scheduled to be out there to shoppers in 2022 and will likely be out there by means of De Rigo’s gross sales community and a few Hole retail places. The licensing settlement is a multi-year deal and creates merchandise for each adults and youngsters.

“Partnering with licensees equivalent to De Rigo offers us the chance to amplify our sturdy, globally related model and lengthen its attain to prospects all over the world,” stated Adrienne Gernand, a senior vice chairman of Hole strategic alliances and licensing.

Picture Credit score: Shutterstock



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