Promotional Science Movies : ready-to-drink cocktail

Bombay Sapphire is launching a brand new collection of explainer movies with Invoice Nye, to be able to promote its Bombay Sapphire & Tonic product, which is the model’s first ready-to-drink cocktail.

The advertising and marketing marketing campaign is accessible on Invoice Nye’s Instagram and features a three-part collection with the well-known TV character, the place Invoice Nye will clarify the science behind a gin and tonic. The primary video explainer was launched on April 9, which can also be Nationwide Gin and Tonic Day.

The marketing campaign leverages nostalgic parts by advertising and marketing a product with a well-recognized TV character. The product can also be a part of a market that’s quickly rising. Prepared-to-drink cocktail merchandise have gotten more and more in style, particularly amongst millennial customers due partly to comfort.

Picture Credit score: Bombay Sapphire

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