Personalised Buying Platforms

Groupon created a brand new personalised consumer expertise for its cellular app and web site, which shall be accessible to sure customers in america and Canada and showcases new stock in addition to repetitive purchases.

The brand new personalised consumer expertise will present advisable merchandise and contains enhanced search capabilities, the place outcomes will issue within the location and intent of the consumer. Groupon will look to increase these options to extra customers in america and Canada throughout the second quarter of 2021. The brand new options come as Groupon is operating a four-week marketing campaign, named So #@$%ing Prepared, which connects native retailers with clients to regain a way of normalcy.

“Our clients informed us they wished a extra curated, related expertise, and these modifications make it simpler for them to search out precisely what they’re in search of once they come to Groupon — whereas persevering with to encourage them to strive one thing new,” stated John Higginson a Cheif Expertise Officer at Groupon.

Picture Credit score: Groupon

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