South Moon Underneath was initially launched 50 years in the past as a surf comany in Ocean Metropolis, Maryland, and subsequently grew to become an organization that sells clothes, swimwear, housewares, and extra. Presently South Moon Underneath has 30 areas in the USA. Among the many different retail acquisitions was Lids, the hat firm acquired by Ames Watson in 2019. Lids was bought from Genesco for about $100 million.
“There’s a number of untapped potential for enlargement right here whereas retaining the model’s key values of an unparalleled in-store expertise, a customer-first mentality, and on pattern merchandising,” stated Ames Watson Co-Founder and Accomplice Lawrence Berger on the acquisition of Soth Moon Underneath.
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