Pandemic Reduction Beer Campaigns : open for good

Within the wake of declining gross sales and elevated closures within the restaurant enterprise resulting from COVID-19, Stella Artois launched the Open for Good bottle, in partnership with the James Beard Basis, to contribute to pandemic aid for the trade. A portion of the proceeds from the sale of Stella’s aluminum bottle will go to the James Beard Basis’s Open for Good marketing campaign which gives monetary aid and assets to struggling eating places.

The brand new Open for Good bottle includes a elegant hourglass taper paired with a burnished inexperienced aluminum end that lends straightforward class to the sipping beer. The bottles are geared up with QR codes that supply shoppers further methods to assist native eating places. The Open for Good beers will likely be offered solely by collaborating eating places beginning on June seventh, 2021.

Picture Credit score: Stella Artois

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