The video marketing campaign makes use of prolonged actuality expertise, together with the video game-focused Unreal Engine, to think about the fashions in quite a few stark, high-risk situations that construct model associations between Coperni’s newest assortment and emotions of city fearlessness. The prolonged actuality style movie is ready on a steel beam suspended off of a skyscraper’s rooftop, drawing inspiration from Coperni’s present on Tour Montparnasse in Paris.
Coperni’s prolonged actuality style movie is an early foray into the merging and commercialization of digital applied sciences and the style business. The quick movie, designed as a marketing campaign launch, options fashions wrapped in Coperni’s newest ready-to-wear spring-summer assortment, showcasing the gathering’s monochromatic coloration palette and fashionable esthetic.
Picture Credit score: Coperni