Selfie Modifying Consciousness Campaigns : reverse selfie



In what has been nicknamed “technology selfie” social media is a harmful instrument that may enhance the chance of low esteem.

This rings very true for a lot of younger ladies, who’re rising up uncovered to unrealistic magnificence requirements, with augmented actuality instruments on mainstream platforms generally used to change their pure options. From hair coloration to pores and skin texture and face form, such instruments are normalizing the tendency to change selfies and images.

Recognized for its impactful magnificence campaigns, Dove goals to combat the doubtless dangerous impression of social media and picture augmentation on younger ladies. ‘Reverse Selfie’ is a brief video from the private care model, which depicts the selfie modifying course of, however backwards. A picture of what appears to be like to be an grownup lady seems to be a younger woman that is closely augmented her look with an app.

Whereas the marketing campaign goals to shock viewers, the message behind it shares hope, with the concept there may be room to take motion and stop this from persevering with to be a actuality for younger ladies.

Picture Credit score: The Drum



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