McDonald’s partnered with the American federal authorities to ship a branded COVID-19 vaccine promotion. The marketing campaign is a part of President Biden’s ‘We Can Do This’ initiative, which goals to extend public training concerning the vaccine. The slogan “We Can Do This” will likely be branded onto McCafé espresso cups and McDelivery stickers alongside hyperlinks to details about the vaccine. The marketing campaign will even be shared on social media with the #WeCanDoThis tag.
The vaccine promotion’s branding has a easy design that mixes gentle blue tones and blocky lettering with McDonald’s basic espresso cup branding. The marketing campaign will enhance the vaccine’s visibility and accessibility by drawing on McDonald’s giant buyer base. The vaccine promotion comes at a crucial time for the US as many individuals nonetheless must get their second dose of the COVID-19 vaccine.
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